In addition, the merging of media and technology has
allowed almost anybody to exercise a voice of influence, is the citizen journalism (Integrated Marketing Communications in the
Modern World, 2012). Such growth combines with the development of
information technology has aided the development of citizen journalism greatly.
Citizen
journalism is the involvement of
non-professionals in reporting news, especially in blogs and other websites. There
are a number of platforms available to the public which they can use to upload
content (Horton, 2013). In this issue, Twitter is a key player, and the list of
news stories that break on Twitter before they do on the media is amazing. For
example, Whitney Houston’s death was reported on Twitter over an hour before
any mainstream press picked up on it. To the contrary, there’s no doubt
that the digital area can creates a new level of realism that could never be
reached through traditional news reporting.
Finally, according to Duncan (2005) two-way communication model and the digital technology that has implications on the relationships between businesses and consumers. This model had shown that how the rise of social media and citizen journalism integrated to help customer to do a good decision making in the society.
Finally, according to Duncan (2005) two-way communication model and the digital technology that has implications on the relationships between businesses and consumers. This model had shown that how the rise of social media and citizen journalism integrated to help customer to do a good decision making in the society.