Social media platforms not only provide businesses with relevant
databases but also an ideal medium to develop customer relationship management
programs, it aims to establish a good relationship with organization and
customer. In addition, social media also provides the customer with
unprecedented power which highlights the importance of Duncan’s model and
creating a new marketing communication environment at the same time. However, it is evident
that with the rise of social media such as the users of Facebook, Twitter, Google,
Linkedin, WordPress, Turnblr and Printerest are become more and more popular to these social
networking brands.
According to the survey by Steven (2013) shows that the growth of social media sites marks a big change over the past six years from year 2006 to 2013. Therefore, the numbers and chart presented in the table below represent the important data of total registered users for each of the sites investigated include Fecebook, Twitter, Google, Linkedin, WordPress, Turnblr and Printerest. It is easy to know from the chat below shows the domination of Facebook’s growth and share of voice in the social media world remains apparent and the growth of Google+ is impressive as is the growth of pinterest (the fastest growth to 10 million users in the history of social media).
According to the survey by Steven (2013) shows that the growth of social media sites marks a big change over the past six years from year 2006 to 2013. Therefore, the numbers and chart presented in the table below represent the important data of total registered users for each of the sites investigated include Fecebook, Twitter, Google, Linkedin, WordPress, Turnblr and Printerest. It is easy to know from the chat below shows the domination of Facebook’s growth and share of voice in the social media world remains apparent and the growth of Google+ is impressive as is the growth of pinterest (the fastest growth to 10 million users in the history of social media).